Ever wonder how Google can help your local business? This titan company owns more than 90 percent of the search engine market share. And usually, where do you go if you want to find something over the internet? The answer is Google. This is why it is essential to tap its potential to grow your venture.
Do not worry if you are not familiar or are not an expert with this matter. Keep in mind that you can always delegate tasks to grow your company. The smart way to handle this situation is to hire an expert digital marketer.
The process of making the selection of an expert digital marketing professional can also be challenging and confusing. Do not worry as we will help you on how to get started. Check out the list of tips below!
1. Google My Business
One of the best ways that Google can help you is Google My Business. It is a free tool that you can use to put your business online and start your presence. Its key benefit is to capture more customers who are using Google search or maps to look for a service.
One of the best ways that Google can help you is Google My Business. It is a free tool that you can use to put your business online and start your presence. Its key benefit is to capture more customers who are using Google search or maps to look for a service.
2. Google Profile
For you to have a better ranking, you must complete your profile. These important pieces of information are helpful to potential customers. After optimizing your listing, you have a better chance of customers calling, direct messaging, asking questions, inquiring for a quote or appointment.
Here are the sections that you must complete to take advantage of Google:
- Completing the business description – End your profile by adding a business description. The trick here is to provide key information in the first 250 characters to help you rank up.
3. Photos and Reviews
Did you know that business profiles with photos receive 42 percent more requests for driving directions via Google Maps and 35 percent more clicks on their websites versus profiles without any?
Attract your customers with photos, and Google will also increase your online presence and ranking. This means more customers and a higher possibility of reviews.
Having a positive review on your profile will have a positive effect on other potential customers. This means more income for your business.
4. Visibility
Completing your Google My Business profile will undoubtedly help with your visibility. Most internet traffic is from mobile phones, and Google owns more than 90% of the search engine market share. Capitalize on this.
Use Google’s My Business, optimize your profile, and help your customers find you and your product or service.
Conclusion
As the search engine of choice for many people, you must utilize Google and its free tool to give your business a boost in your online presence. You can use it to create brand awareness and help your potential customers know your products and services better.
And since most people use the internet, specifically Google, to solve their problems, put your business on it too to potentially solve theirs and, at the same time, earn from it.
