November 4

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8 Digital Marketing Strategies & How to Launch Yours – Part I

By Skip Gilleland

November 4, 2020


Launching your business in the online platform and watching how it grows can be challenging. However, with the right set of digital marketing strategies, you can introduce your business easily and successfully to your target market.

Blogging with SEO in mind | Create Valuable Content

The benefit of blogging with SEO strategies in mind is that you’re not only creating useful content that your customers value, but also ensuring prospective customers can find you through a web search when they have a problem in need of a solution.

When you write a blog you fill your website with page after page of valuable information. Any time another website decides it’s valuable to their readers to point them to useful information on a different site, there’s a far higher likelihood that your website will provide that information that’s worth linking to if you’ve got a bunch of great blog posts.

Video marketing on Youtube | Create Valuable Videos

overabundance of textual information online. This would be why the world reportedly watches 1 billion hours of YouTube social video per day.

YouTube is the world’s 3rd biggest search engine, and it’s yet another place where people are searching for solutions to their problems.

Video is a versatile and engaging content format that not only gives us a real-life picture of what is going on; it’s also easy to share across multiple platforms. Consumers like it because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels.

For best results with this strategy, make your videos genuinely helpful and valuable, keep the fluff to a minimum and refrain from being overly promotional.

Social media marketing | Serve your Audience

No doubt you’ve posted content to social media already. Yet, what can you do to make it more effective this year and the next?

To capture today’s audiences, Forbes notes various things, including automation to post your content when you know your audience is reading. Using tools like Hootsuite for post scheduling helps immensely when reaching users in other time zones.

You’ll also want to curate some content if possible to prove your clout. Don’t be too proud to do this since it adds luster to your expertise and brand. When you curate content from others, they’ll likely reciprocate.

Plus, don’t forget about hiring influencers to post content for you on popular social media channels.

Tip: Focus on one social media

Influencer Marketing | Amplifying Branding Presence

Have you thought about how you can take on a digital marketing campaign without having to spend so much? While you can save money doing email marketing and inbound techniques, hiring influencers does the same.

If you think hiring influencers to promote your brand online is all about hiring celebrities, think again. An influential person on social media doesn’t always have to mean being a celebrity. It can simply be someone with a lot of followers and a good track record of promoting products.

You can do this by doing hashtag searches on places like Twitter to see what people are saying about topics related to your industry.

Reach out to these influencers on social media and ask them if they’d be willing to promote your brand. Some may offer to do it in exchange for free products. However, most are going to demand a fee.

Be sure to track your results to assure your ROI. Keep in mind those with fewer followers can have just as much influence as those with ten times the amount of followers.There are also softwares that will help you start with influencer marketing just like Shop and Shout

Skip Gilleland

About the author

Skip Gilleland is the VP of Marketing at tranzpay.io. and is a CERTIFIED Customer Value Optimization Specialist, Content Marketing Specialist, Email Marketing Specialist, and a Certified Customer Acquisition Specialist

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