August 6


How to Get Started With Digital Marketing

By Skip Gilleland

August 6, 2020

Nowadays, many companies and individuals are already using digital marketing to grow their businesses. This is something that you should also focus on if you want to become a significant player in the industry. Keep in mind that competition can be tough, which is why you need to level up your digital marketing strategies.

Take advantage of this opportunity to help companies grow while doing something that you love. 

At this point, you may wonder how you can accomplish this, especially if you are not familiar with how the entire process works. 

Do not worry as there are tons of easy ways to get started! 

All you have to do is to familiarize yourself with the easy ways on how you can start doing digital marketing. 

Are you ready to learn these effective ways?

Make sure to read the rest of this article to find out more!

1. Learn About The Industry

The first thing that you have to do is to learn more about the digital marketing industry. 

Fortunately, almost everything you need is already available online. You can now research and study it by reading resources that are available on the Internet. 

Remember that having knowledge about digital marketing and its related topics can help you get more clients to sign up with you!

2. Stay Updated With The Trends

Aside from knowing how digital marketing works, you should also keep yourself updated with the latest trends.

These are the types of questions that you need to ask:

  • What are the common practices that companies use for social media marketing?
  • What are the latest updates in content marketing?
  • What are the strategies that work well when it comes to search engine optimization (SEO)?

You can also subscribe to newsletters or visit digital marketing websites to know what’s “in” and “out” in digital marketing.  

3. Focus on Networking

Did you know that there is so much more to digital marketing that posting and engaging online?

Do not forget that it also involves getting connected with the right people in the industry. 

Before you start doing this, you must first put in your mind that some other digital marketers or professionals are better than you. The goal is to network with these individuals and learn from them! 

The more you grow your network, the higher chance you have of succeeding in the industry.

4. Understand The Terms

Another thing that you must not forget is the fact that there are tons of unique terms used in digital marketing. At the same time, there are also acronyms that are repeatedly used by marketers.

If you do not want to get left behind, then be sure to learn the right terminology. 

What if a client will ask you about certain terms, and you do not have the right answer? There is a high possibility that you will lose that client as you failed to establish your credibility or authority as a digital marketer.

Some of the terms that you should know include SEO (search engine optimization), PPC (pay-per-click), SMM (social media marketing), and CM (content marketing).

5. Build Your Own Brand

A lot of digital marketers fail to focus on their own branding before reaching out to potential clients.

The goal is to see to it that you do not end up making the same mistake.

Remind yourself that branding can make or break your career in the digital marketing industry. No one is going to entrust their company’s marketing budget in your hands if you do not even have an established online presence. 

You have to make an effort to build your own name in the industry. The stronger your online presence is, the higher chance you have in attracting clients. 

Skip Gilleland

About the author

Skip Gilleland is the VP of Marketing at and is a CERTIFIED Customer Value Optimization Specialist, Content Marketing Specialist, Email Marketing Specialist, and a Certified Customer Acquisition Specialist

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