September 23


Strengthening Branding Presence and Scaling

By Skip Gilleland

September 23, 2020

“Determine who you are and what your brand is, and what you're not. The rest of it is just a lot of noise.” – Geoffrey Zakarian

If there is one thing that you need to prioritize when it comes to doing business, it is creating a solid brand. 

As early as now, you have to gain a clear understanding of the fact that your company’s branding can affect your sales. 

This means that it has the ability to drive your profits up or down, depending on how good you are at doing it.

Because of this, companies should strengthen their branding presence at all times. The primary goal is to instill into people’s minds the company’s brand so that it is the first thing that they will choose once they make a purchase. 

The process of making this happen may be challenging, but once you get hold of how things are supposed to be done, it will become a lot easier on your brand. 

Here are four effective strategies that you can use to succeed in branding and scaling for your company’s success. With these tips, your business will surely thrive in the competitive market.  

1. Identify Your Target Market

The audience for your marketing efforts should be composed of the people who have the highest inclination to buy your products or avail of your services.

This is the part where you need to ask the question: Who is your target market?

As much as possible, narrow down the list of the types of consumers that you want to attract for your business. In so doing, you can create targeted marketing and branding strategies for this specific target market. In the long run, it can be cost-effective. 

Knowing your target market can also make it easier for you to connect and engage with them! 

2. Connect With Digital Influencers

The availability of the Internet has changed the ways branding is done by companies. 

Nowadays, brands are already taking the initiative in having collaborations and partnerships with top digital influencers. 

Wherever you go, whether on Facebook or Instagram, you can see lots of online personalities promoting products or services from various brands. These people are called influencers, mainly because they have the capacity to affect the purchasing decisions of certain consumers.

If you want more people from your target market to discover your brand, the best thing to do is to connect with these influencers. 

3. Have A Budget For Google Adwords

Did you know that Google receives 63,000 searches every second? Yes, you read it right. It’s 63,000 searches. 

That’s huge, right?

 What does this tell us? It means that a lot of people worldwide use this search engine to find certain information that they need.

As a company owner, you have to take advantage of this. The ultimate goal is to rank up on Google, which means that you have to focus on SEO.

Unfortunately, search engine optimization may take time. If you want to scale up your company as soon as possible and if your budget allows it, the best thing to do is to buy ads on Google Adwords.

Once you do this, your company’s website will appear on the top of the search engine result page for every term searched on Google. Make sure to identify the top-ranking keywords for your site before setting up the ad campaigns.

4. Be Active on Social Media

These are the interesting statistics about social media marketing from Oberlo:

  • There are over 3.5 billion social media users around the globe. Approximately 90.4% of these users are Millennials.
  • A person usually spends an average of 3.5 hours on social media every single day.
  • Facebook is the most popular and number one social media platform.

These statistics clearly tell us that social media is king when it comes to scaling your company’s presence in the market.

For this reason, it is crucial that you take the proper steps in making sure that your company is available on Facebook, Twitter, Instagram, Youtube, and even Pinterest.

Remember that once you create accounts on these platforms, you must also see to it that they are updated with relevant posts about your brand. It is essential to maintain consistency in all your social media posts. 

Skip Gilleland

About the author

Skip Gilleland is the VP of Marketing at and is a CERTIFIED Customer Value Optimization Specialist, Content Marketing Specialist, Email Marketing Specialist, and a Certified Customer Acquisition Specialist

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