September 30

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Top 11 Digital Marketing Automation Tools – Part I

By Skip Gilleland

September 30, 2020


If you are not currently using any marketing automation, you probably will be in the immediate future especially during this time where most businesses are switching to online platforms.

According to recent studies, marketing automation in most cases, drives up to 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.
(Source: Investpcro)

That means bigger sales in less cost.

Automating your digital marketing efforts is a life saver! It can save you time and money which you would have otherwise spent trying to understand how digital marketing works, set up campaigns, capture leads, etc.

So, brace yourself as we reveal our top 11 digital marketing automation tools. These are the best tools that we can recommend:

1. Customer.io to automate more timely emails

This automation tool lets you send targeted messages to your customers that you can design based on how they interact with your business.

The best part about this tool is that it integrates with a mobile app or website so one can see real time data and triggers actions by adding in predefined rules.

It makes personalized messages simple.

Categorizing your potential customer list and the email status will help you customize your messaging approach that  will surely add human touch in your automation techniques.

Other features include A/B testing, conversion tracking, customer profiles, and in context conversations.

Customer.io's pricing is based on the size of your email list and total email credits.

For 200 people and 400 monthly email credits, Customer.io is free. At 5,000 people and 10,000 monthly email credits, the cost is $50 per month.

For 15,000 people and 30,000 monthly email credits, the tool is $120 per month.

At 500,000 people (look at you) and 1 million monthly email credits, it’s $1,250 per month.

Their capability doesn’t stop there. Other pricing levels are available as well.

2. Deliver powerful emails, simply, and easily through Constant Contact

Constant Contact is one of the most popular tools in digital marketing. It is a beneficial email-marketing automation tool that has some unique features to take your marketing beyond just the basics.

It offers Facebook fan promotion, coupons and deals, and event management.

You can also edit emails with the tool, use an auto response, and more.

The cost for 0 to 500 contacts is $20 per month for just email marketing and $45 per month for access to all features.

For 501 to 2,500 contacts, email marketing is $45 per month. All features are $70 each month.

2,501 to 5,000 contacts costs $65 every month for email marketing and $95 per month for full-access to features.

Email marketing for 5,001 to 10,000 contacts is $95 per month, while all features for the same number of customers are $125 per month.

3. Generate leads, close deals, and manage your pipeline on auto-pilot with HubSpot

HubSpot is an inbound-marketing tool with the goal of turning outbound leads into inbound ones. It’s perfect for content marketing.

Basic pricing is $200 a month for 100 contacts. Content creation tools, content optimization, email marketing, a social media suite, and a marketing analytics dashboard are all included.

Pro-pricing is $800 per month for 1,000 contacts and is the most popular option.

Everything included in basic exists in pro, plus marketing automation, goal-based nurturing, and custom workflows.

There are integrations available. You can also get Salesforce integration, smart content, attribution reporting, user roles, A/B testing for CTAs, and A/B testing for emails.

Enterprise pricing is $2,400 per month for 10,000 contacts.

Revenue reporting, custom-event reporting, custom-event automation triggers, predictive-lead scoring, contacts and company reporting, and event-based segmentation are included.

4. Track your marketing analytics automatically with Pardot

Pardot, a Salesforce company, is a marketing automation suite perfect for boosting your revenue.

Revamp  your engagement with CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting.

This tool is perfect for helping sales teams shorten sales cycles.

Standard pricing is $1,000 per month, and features include email marketing, in-depth prospect tracking, lead nurturing, and lead scoring and grading.

You also get ROI reporting, forms and landing pages, and standard CRM integration.

Pro pricing is $2,000 per month and includes all standard features plus advanced email analytics, email-rendering preview, and spam analysis.

Email and landing page A/B testing, advanced dynamic content, and Google AdWords integration are all included.

You also get API access, multiple scoring categories, an integrated marketing calendar, and social profiles.

Ultimate pricing is $3,000 per month and includes pro features as well as customer-user rol0e0s0, custom-object integration, and API access for up to 100,000 calls per day.

It also includes a dedicated IP address and phone support.

5. AdRoll for Ad Campaign Automation

AdRoll is helpful for retargeting customers through re-engagement on Facebook, Twitter, and the web.

With cross-device and cross-platform retargeting capabilities as well as flexible segmentation, you can provide customized experiences that dramatically improve marketing efficiency.

Key features include retargeting across devices and platforms, dynamic LiquidAds, flexible segmentation, transparent analytics, and expert optimization and conversion reporting.

AdRoll offers customized budgeting, full control over ad spend, a free 2-week trial, and no contracts or commitments.


Skip Gilleland

About the author

Skip Gilleland is the VP of Marketing at tranzpay.io. and is a CERTIFIED Customer Value Optimization Specialist, Content Marketing Specialist, Email Marketing Specialist, and a Certified Customer Acquisition Specialist

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